Vogue-Inspired Medspa Branding Shoot | Gulf Coast Cosmetics in Orlando

This recent branding session with Gulf Coast Cosmetics might just be one of my favorite headshot projects in my 15+ years behind the camera. Shot at the stunning Momentum Creative Studio in Orlando, this shoot was all about capturing confidence, beauty, and modern professionalism with a high-fashion editorial edge.

From the very beginning, we knew we wanted something different — something that didn’t just say “team photo,” but told a story of leadership, grace, and powerful feminine energy. The natural lighting in this space was absolutely perfect, bouncing softly off white walls and curated details, allowing the team’s radiant personalities and poise to shine through without distraction.

Inspired by Vogue-style group compositions, I leaned into clean lines, intentional posing, and dynamic movement — even integrating a stop-motion style in some shots to bring energy and dimension to the frame. The result? A series of images that feel both elevated and approachable — the kind of visual storytelling that perfectly represents a brand like Gulf Coast Cosmetics.

They’re a thriving medspa with two locations, offering expert aesthetic services and cultivating a deeply loyal clientele. This shoot was not only about creating beautiful portraits, but about visually anchoring their next chapter of growth — with style, clarity, and confidence.

Thinking About Rebranding Your Medspa or Wellness Brand?

Your visuals are often the first impression your clients receive. Whether you're opening your first location or expanding to your fifth, the way you present your team, space, and story matters. If you’re ready to elevate your brand’s identity with intentional, on-brand imagery — I’d love to work with you.

From curated headshots to movement-driven group shots, I create custom branding sessions that blend editorial polish with authentic connection. Let’s make your rebrand look as confident and beautiful as the work you do every day.